RSS Feed for Fokus Media Press Releases, Articles, and Research http://www.fokusmedia.com (c)2010 FokusMedia.com January 14, 2010: Montreal, Quebec: Fokus Media, a Canadian based digital signage company announces their partnership with Explosive Media, who has chosen Fokus as their technology provider for their college and university digital signage network in Atlantic Canada. This partnership further substantiates Fokus Media’s leading technology in the post-secondary market, and allows Fokus Media to expand its east coast footprint with additional NEX kiosks on select post-secon... http://www.fokusmedia.com/en/press/releases/57 http://www.fokusmedia.com/en/press/releases/57 Fri, 22 Jan 2010 11:45:04 -0600 The recession has had limited impact on the spending habits of young urban Canadians 18 to 34, according to a survey conducted by Newad Media and TNS Canadian Facts. Nearly nine in 10 respondents (87%) believe that their financial status will remain stable over the next year, and that Canada’s economy will also improve (75%). When it comes to spending, 84% of those surveyed said they are spending the same amount, or more, on groceries this year. Similar numbers were reported for purchases of... http://www.fokusmedia.com/en/press/research/5 http://www.fokusmedia.com/en/press/research/5 Thu, 09 Jul 2009 14:42:36 -0500 JCDecaux Airport and BAA have unveiled the first research that is said to prove the powerful engagement of digital airport panels (DAPs) at UK airports. Carried out by Europe’s only specialist eye-tracking agency Eyetracker, the study used state-of-the-art technology to pinpoint where passengers look, using high-tech ‘Eyetracking’ glasses that monitor passengers’ eye movements during their airport journey. Designed for the defence industry, th... http://www.fokusmedia.com/en/press/research/4 http://www.fokusmedia.com/en/press/research/4 Thu, 09 Jul 2009 14:40:53 -0500 Two Nex free Internet computer kiosks that have been on Algonquin campus since 2004 are still being used despite the fact that many students have laptops and wireless. Despite the rise in popularity of the personal computer, the terminals in the B-building cafeteria and outside the bookstore still see high traffic for students who ... http://www.fokusmedia.com/en/press/articles/6 http://www.fokusmedia.com/en/press/articles/6 Mon, 01 Jun 2009 10:20:03 -0500 A new Rogers Facebook campaign aimed at university students promoting the benefits of being a Rogers Wireless customer has enthralled campuses in eastern Canada. Campus Battle '09, developed for Rogers by Toronto-based agency The Hive, pits 37 participating Canadian universities against one another in a competition to host a private concert by sentimental indie rock band, Death Cab for Cutie. In one mont... http://www.fokusmedia.com/en/press/articles/5 http://www.fokusmedia.com/en/press/articles/5 Fri, 17 Apr 2009 10:51:30 -0500 In a keynote address to kick off the annual Canadian Media Directors’ Council Conference in Toronto this morning, Michael Roth, chairman and CEO of Interpublic Group, called for media and advertising agencies to embrace a “new creative revolution.”   Roth took the stage after opening remarks from conference co-chairs Sunni Boot, president and CEO of ZenithOptimedia, and Hugh Dow, chairman of Mediabrands Canada. The duo introduced the &ldqu... http://www.fokusmedia.com/en/press/articles/4 http://www.fokusmedia.com/en/press/articles/4 Wed, 01 Apr 2009 09:52:26 -0500 Montreal, Quebec (March 31, 2009) – Fokus Media, offering Canada's Largest College and University DOOH Network, announced today the launch of their revamped website www.fokusmedia.com. Its design was created to address advertisers concerns & misconceptions with regards to DOOH (digital out-ofhome) advertising. “For over 5 years we have provided our clients with direction and guidance with regards to content. We felt it was time to demystify the complexit... http://www.fokusmedia.com/en/press/releases/56 http://www.fokusmedia.com/en/press/releases/56 Mon, 30 Mar 2009 16:33:17 -0500 This market leader met this challenge with a brilliant place-based digital video advertising campaign that relied on SeeSaw’s precision marketing tools to connect with target consumers only in zip codes where the service was available. The successful program connected with the target audience who reported that the ads were appealing, recalled the main message from the ad, and wanted to learn more about the service, all achieved at a cost-effective average CPM of $7.80. http://www.fokusmedia.com/en/press/articles/3 http://www.fokusmedia.com/en/press/articles/3 Thu, 26 Mar 2009 15:04:07 -0500 Hard times make strange bedfellows and although we never quite understood Digital Life- a loose alliance between Avanti Screenmedia and Streetbroadcast tocreate a virtual network that they described as 'the UK's largest outof home digital retail network' - we do understand the reasons behindthis deal between SubTV (part of the Media 42 Group) and Avanti Screenmedia to create a digital network aimed at 18 - 24 year o... http://www.fokusmedia.com/en/press/articles/2 http://www.fokusmedia.com/en/press/articles/2 Thu, 26 Mar 2009 10:28:22 -0500 AUDIENCE MEASUREMENT AND ADVERTISING RECALL SURVEY Conducted by: Starch Research 1200 Eglinton Avenue East http://www.fokusmedia.com/en/press/research/1 http://www.fokusmedia.com/en/press/research/1 Fri, 06 Mar 2009 11:29:24 -0600 Montreal, Quebec (January 11, 2007) - Fokus Media continues to grow their reach with the 17-26 student crowd by offering 30 new screens across the Canadian College and University network (FCUN). Fokus Media is happy to announce that it will have close to 60 Digital Signage screens for advertisers to communicate directly with this elusive crowd through this state-of-the-art media. “Our philosophy at Fokus is simple; always listen to your clients. Growing the network has been on everyone’s wish list. We have strength... http://www.fokusmedia.com/en/press/releases/54 http://www.fokusmedia.com/en/press/releases/54 Wed, 10 Jan 2007 23:00:00 -0600 http://www.fokusmedia.com/en/press/releases/53 http://www.fokusmedia.com/en/press/releases/53 Mon, 07 Aug 2006 23:00:00 -0500 http://www.fokusmedia.com/en/press/releases/52 http://www.fokusmedia.com/en/press/releases/52 Tue, 21 Feb 2006 23:00:00 -0600 http://www.fokusmedia.com/en/press/releases/51 http://www.fokusmedia.com/en/press/releases/51 Thu, 19 Jan 2006 23:00:00 -0600 http://www.fokusmedia.com/en/press/releases/50 http://www.fokusmedia.com/en/press/releases/50 Sun, 14 Aug 2005 23:00:00 -0500 http://www.fokusmedia.com/en/press/releases/49 http://www.fokusmedia.com/en/press/releases/49 Tue, 02 Aug 2005 23:00:00 -0500 http://www.fokusmedia.com/en/press/releases/48 http://www.fokusmedia.com/en/press/releases/48 Tue, 12 Apr 2005 23:00:00 -0500 http://www.fokusmedia.com/en/press/releases/47 http://www.fokusmedia.com/en/press/releases/47 Sun, 02 Jan 2005 23:00:00 -0600 http://www.fokusmedia.com/en/press/releases/46 http://www.fokusmedia.com/en/press/releases/46 Sun, 24 Oct 2004 23:00:00 -0500 http://www.fokusmedia.com/en/press/releases/45 http://www.fokusmedia.com/en/press/releases/45 Mon, 18 Oct 2004 23:00:00 -0500 http://www.fokusmedia.com/en/press/releases/44 http://www.fokusmedia.com/en/press/releases/44 Wed, 06 Oct 2004 23:00:00 -0500 http://www.fokusmedia.com/en/press/releases/43 http://www.fokusmedia.com/en/press/releases/43 Wed, 29 Sep 2004 23:00:00 -0500 http://www.fokusmedia.com/en/press/releases/42 http://www.fokusmedia.com/en/press/releases/42 Fri, 25 Jun 2004 23:00:00 -0500 http://www.fokusmedia.com/en/press/releases/41 http://www.fokusmedia.com/en/press/releases/41 Wed, 02 Jun 2004 23:00:00 -0500 http://www.fokusmedia.com/en/press/releases/40 http://www.fokusmedia.com/en/press/releases/40 Tue, 27 Apr 2004 23:00:00 -0500