Avanti Alliance Creates Virtual 'Digital Youth' Network

March 24th, 2009

Hard times make strange bedfellows and although we never quite understood Digital Life- a loose alliance between Avanti Screenmedia and Streetbroadcast tocreate a virtual network that they described as 'the UK's largest outof home digital retail network' - we do understand the reasons behindthis deal between SubTV (part of the Media 42 Group) and Avanti Screenmedia to create a digital network aimed at 18 - 24 year olds.

SubTV of course operate digital screen networks within Student Unionbars and this collaboration comprises over 1,400 screens, across 280venues and with national coverage.

Jamie Ball, Sales Director, Avanti Screenmedia told us "DigitalYouth provides a sizeable and highly targeted network for brandslooking to talk to the hard to reach youth audience with minimalwastage. We anticipate strong demand from planners and buyers from theincreased scale that the package has to offer".

'Digital Youth' is likely to reach over 3 million 18-24 year olds aweek via screens primarily located within bars, clubs and Student Unionvenues.

A Digital Youth campaign can be bought through Avanti Screenmedia or SubTV.

source: dailydooh.com